Better Not Younger is a Haircare Brand for Women Over 40 whose sense of Confidence and Beauty get Better Every Day.

Our Products are the first Specifically Designed for Aging Hair.

Volumizing Shampoo (16 oz)

We all need a wake-up call from time to time. A jolt to our routine, a shift in direction and a fresh perspective. Our hair is no different. This volumizing shampoo brings life and luster to dull, thin hair, leaving it moisture-rich, smooth, shiny and thicker looking without weighing it down.

For fine, thin, and flat hair, this shampoo spreads easily through strands and gently cleanses hair without damaging the fragile cuticle.

Best Haircare Supplement for chemically-treated hair.

From perseverance to vulnerability, everyone needs a superpower. Your hair is no different. Our Superpower serum is packed with nourishing and scalp-stimulating ingredients that can help strengthen your follicles and promote healthy hair growth. Lightweight, non-greasy, spreads, and absorbs easily. For daily use.

9 out of 10 women saw visible levels of improvement in the appearance of their hair after 8 weeks.*

Based upon an 8-week clinical home usage test amongst 41 women aged 35+ with thin or thinning hair (not due to medical reasons).

Purple Butter Masque

Your first silver hairs may have arrived unannounced, but that doesn’t mean you shouldn’t embrace them. This thick, smooth, enhancing butter masque quickly makes them soft and manageable. Packed with vitamins, folic acid, caffeine, green coffee, natural mango, macadamia, avocado, cupuaçu and murumuru butter that nourish, soften and condition coarse, brittle hair; this purple butter eliminates unwanted yellow-tones for a perfect silver finish.

Safe for color-, keratin-, chemically-treated hair. Vegan, sulfate-free, paraben-free.

These products were designed to work together and to help women experiencing age-related thinning and hair weakness achieve fuller, denser hair growth over time through a powerful combination of massage and scalp and hair renewing ingredients including Centella Asiatica, Ginger, Niacinamide, Caffeine, and Chamomile Extract.

Both the Superpower Liquid Comb and Superpower Fortifying Hair & Scalp Serum work with all hair types and textures.

The serum is sulfate-free, paraben-free, cruelty-free, and safe for color- or chemically-treated hair.

Second Chance

Everyone deserves a second chance in life, whoever they are. Our hair is no different. No matter how much you’ve colored or treated it, you can still give it an opportunity to shine. Our repairing conditioner will give even the most damaged hair a new chance for moisture-rich, shiny healthy-looking hair.

For dry, damaged and over-stressed hair.

Safe for color-chemically-treated hair. Vegan, sulfate-free, paraben-free.